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Marcus Ebanks in motion...
Striding through his store and showroom, saying hello to customers and staff
with that booming voice of his, there is no mistaking the energy level Marc Ebanks
brings with him wherever he goes. It is almost a tangible thing, a magnetic force
that instills confidence in people. So if there is a problem, he can sort it out
and quickly.
At the end of the day, Marc delivers time and time again. And part of his brimming
enthusiasm is that he just knows that he's got your back.
It's like when he was sitting across the desk from one of his clients – the stressed-out
office manager of a busy local company. Piles of papers were everywhere, covering
every available space; the file cabinets were bursting. The office manager was
desperate for more filing cabinets, but there was really no space for them.
So Marc offers to set her up with a trial version of this new software, Intact
Smart which allows you to scan papers and store them electronically. If an invoice
or a report needs to be retrieved, even with thousands of documents, the system
is set up in a way that it can with a few keystrokes on the computer, pull up
a file on the screen within seconds. It is much quicker than pulling out filing
drawers and shuffling through colour coded hanging files – looking for a report
that was put away six months ago.
And these days, computer storage is so compact and economical; it takes up so
much less space than file cabinets.
The stressed out office manager has nothing to lose because the two-week trial
software was free. Three days later, Marc got another call from the stressed out
office manager. She wanted to know, 'How much does this system cost?' Within a
week, she had sent Marc a cheque. Marc had lost a sale on file cabinets, but he
gained a sale on the document management system. He was okay with it.
That happened a couple years ago and in the short time since, the technology
for document management system has been in a constant state of change. Today with
this system, you can access your documents and applications from any computer
connected to the Internet in the world. They can also be accessed directly from
a Blackberry, iPhone and just about any smartphone.
"We learned from Hurricane Ivan that you can't rely solely on paper to store
your vital documents," said Marc. "Water creeps into buildings, roofs get blown
off. Staffs from large corporate firms get flown off the island in a chartered
jet. During an evacuation for an oncoming hurricane, you can't bring filing cabinets
on the plane with you. That is just not going to fly.
"But if their files are backed up at another location, they can still be accessed
and retrieved anywhere. So when your staff sets up a temporary office in Canada
or the British Virgin Islands or wherever, they are good to go. It is that simple.
"It's important to think about how and where you are going to back up your records.
Statistics show that if you can't access your documents within a week or two after
a natural disaster, then the chances of you staying in business drops dramatically.
"It is imperative that after a hurricane or another natural disaster – you have
got to get up and running immediately. Because if you are not, your competitor
down street will be and he will gladly take your customers off your hands," said
Marc.
Local boy makes good
Even though Marcus has a little more grey in his hair than he wants, and a grown
daughter, he still feels like the local boy who grew up in West Bay to parents,
who knows what it is like to work hard for a living. He was the youngest of five
children and his parents had to work hard to make ends meet. After staying home
for the kids while they were younger, his mother worked as a maid for a condominium.
Marc still recalls barely learning to walk and going off to work with his mother,
not really doing any real work but it made it him feel he was helping and that
was good.
His father was a seaman merchant marine for many years. To be closer to his family,
he would later take a job in Cayman as an all around Mr. Fix it man doing maintenance,
carpentry, plumbing and painting.
"I thought my mom worked hard until I was ten years old and I went to work with
my father," said Marcus, chuckling. "He worked ten times harder than she did.
"Working with him gave me character and that abiding belief in myself. And I try
to do that with my kids today."
Marcus graduated from Cayman Islands School, now known as John Gray High School,
in 1989.
He desperately wanted to go to the US to get a college degree, but his parents
didn't` have the money to send him and he didn't have the funds either.
So he went to work at a local company for a couple years and saving money. In
his spare time, he also worked on building his own scholarship fund by getting
local businesses and people to pitch in donations. Most of them were small, $5
to $25, but Marc kept at it until he raised nearly $4900. His parents also took
out a bank loan and so he went off to Atlanta, Georgia to study computer engineering
at Devry Institute of Technology.
To make ends meet, he took a part-time job at Office Depot, which would be a
springboard to starting his own business years later. But he didn't know that
at the time – it was just a part-time job.
All the while he was in school; he was also getting the insider's view of the
most successful office supply business in the US at the time. Office Depot was
all about inventory, product delivery and customer service in high-octane mode.
After finishing his degree, he got a job at Xerox Corporation, as service engineer
servicing copiers, scanners, fax machines and other office equipment, but he still
kept his part-time job at Office Depot working nights and weekends.
Living in the US was good for him. Coming from a small country, everyone knows
if they are going to do business with you, because they know your family, they
seen you grow up, and their kids went to primary school with your kids. But in
the US, none of that counts. There are 350 million people living there and while
the US may be the land of opportunity, business is also a dog-eat-dog world. It
is a hustler's world so if you can survive in the fast-paced business world in
the US – you can almost be certain you can survive anywhere.
Marcus had been working for Xerox for almost five years when he got the call
that would change his life again. It was his mother.
"Your father is sick. It is time come home son," she said.
Nine years after packing his bags to go to school in the US, Marc was returning
home to the Cayman Islands.
Starting business
Coming home didn't seem to slow down Marcus career. He worked for the local Xerox
dealer for a time, servicing copiers, fax machines and other office equipment.
But it was obvious that Marcus wasn't going to last. The local Xerox dealer didn't
do business at the high energy level he was used to in the US. He was ready to
go out on his own. The fact of the matter was - everything he had been working
towards: his computer engineering degree, his work for Xerox and Office Depot,
was laying the foundation for starting his own business in the Cayman Islands.
The moment of truth was coming quickly.
Marc was servicing a copy machine in a local law firm when he overheard the office
manager complaining about the poor customer service she was getting for some office
supplies she had ordered. He just couldn't help himself. He took the bull by horns
and asked her what she needed and she told him.
So Marc said, "If I could get you those supplies tomorrow, will you do business
with me?"
She said yes. So he gets her list and faxes it to Office Depot in Atlanta. His
colleague there fills the order and puts it on a Delta flight the next day. Marc
picks up the goods from the airport at 2 pm and heads straight over to the firm.
When he walks into the building, goods in tow, the office manager was stunned.
"So she tells me – 'You have it already?' She cuts me a cheque right there. And
then she says, 'Marc if we are going to keep doing business together – I have
a suggestion. Can you get a business license so it looks legitimate?'
"I didn't even know what a business licence was. But they just happened to have
a lawyer down the hall who could incorporate my business. So all the money I had
just made on that first sale, I paid it all back to get a corporation set up,"
he said.
That is how Marcus initial office supply business, OfficeWorx, got started, but
it was only the start. He needed capital to do it properly. He shopped around
to all the banks, trying to get a business loan, but he had no assets and no track
record so no one would take him on. Basically, he had $500 and a credit card and
some moxie and that was all he had.
"I built my business one customer at a time, one order at time. I gave my customers
great service and they responded to that. The business caught on from there,"
said Marcus.
It is a struggle to get established, but he was doing it. He was able to open
up a retail store and hire employees and things were going well. But Hurricane
Ivan, a category five hurricane struck the Cayman Islands in late 2004 and like
many businesses; he was forced to come to terms with the destruction of his life's
work. Standing in midst of the debris that used to be his business was heartbreaking,
no doubt about it.
But undaunted – he found a new location and started again. Because that is what
entrepreneurs do when they are driven to make things work. It is inconceivable
that he would ever give up.
He found another location and re-opened the store just two months later. And
it was clear when he re-opened the store, he still had a solid customer base.
Today, the OfficeWorx store is doing better than ever. Marc is quick to credit
his wife, Reina, for providing the practical business sense that has made it grow.
She has a way of directing his boundless energy in the right direction and after
years of this, their business partnership works well.
Documents in Motion
Seeing the trend toward electronic document systems a couple years ago, Marc
started Documents in Motion. It caters to the same client base and it just makes
sense. He brings that same level of relentless energy to Documents in Motion as
he has done all along.
"Everywhere around the world, more and more businesses are going paperless. Not
every document has to be hard copy today. They are not growing sustainable forests
as fast as people think they are growing.
"The average tree takes about 10 to 15 years to get any size at all. And in Cayman,
we don't have enough room to put all our trash as it is. Cayman is a small country
and we have to work within those limitations.
"Going paperless makes good environmental sense and good business sense. I am
going to be an integral part of putting Cayman on the forefront of this trend
to going paperless. Because that is my passion and I never give up." |